Blog : competitive advantage

Beware Of These Deadly Scaling Mistakes

Beware Of These Deadly Scaling Mistakes


If you’ve ever thought about scaling your business, then the details that you’re about to receive in today’s blog post may be some of the most important details that I’ve ever shared with you…

Why? Because you’re going to discover some of the deadliest mistakes that hard-working, motivated entrepreneurial visionaries just like yourself have the propensity to make if they lack the right foundation knowledge when it comes to scaling.

With that being said, let’s get you equipped for massive scaling success by exposing these deadly scaling mistakes!

Avoid These Deadly Scaling Mistakes By Any Means Necessary

If you’re looking to scale your business, please be advised to take this information very seriously.

If you’re currently making any of these mistakes right now, remember that it’s never to late to regroup.

Read More

How To Tone And Shape Up Your Business Like Equinox Fitness (Case Study)

How To Tone And Shape Up Your Business Like Equinox Fitness (Case Study)

The health and fitness industry is a brutally competitive industry to compete in.

How do I know this?

From first-hand experience actually working in the fitness industry in Orange County, Ca over a decade ago.

Since then, I’ve seen all sorts of trends come and go… but the one thing that hasn’t changed in the fitness industry is the fact that there is generally always a premium customer that can be acquired if the fitness business is simply willing to position itself correctly, and actually deliver the premium experience  that the affluent customer actually wants and is willing to pay for.

The problem with most fitness chains (and non fitness chains) however is that they fail to position themselves correctly and generally miss out on the affluent customer that they’ve always wanted to attract in the first place.

The good news is that the Equinox Fitness brand “aka one of the most innovative brands of 2015” is different, and that’s why I’m going to highlight them in today’s powerful case study.

This way, you’ll be able to model exactly how their premium customer experience puts them head and shoulders above their competition so that you can be a rising star in your industry just like Equinox.

Read More

-3- Strategies To Position Yourself As The Leader Of Your Marketplace

-3- Strategies To Position Yourself As The Leader Of Your Marketplace

Would you like your business to become the definitive leader in your marketplace?

Do you want to give yourself the competitive advantage that will allow you to catapult yourself from stagnancy to mega success?

If you said “YES” to any of the previous questions then you’ll absolutely love today’s blog post because it’s packed with powerful strategies to help your business do just that!

I’ll explain more in just a moment…

***Your Customers Will Love You For This***

Read More