Blog : case study

David Abrams on The Top Podcast: Understanding SaaS Business Leverage

David Abrams on The Top Podcast: Understanding SaaS Business Leverage

In episode 105 of The Top, Nathan Latka interviewed David Abrams, the founder of They discussed how David has used a smart professional offering to drive cash flow, and then used that cash to invest in building a cutting edge software platform. Nathan dove into the numbers and explored how much revenue Systemizely is generating and what it’s costing David to invest in Demio.

And of course, we also got to hear David’s answers to “The Famous Five!” Check out his answers.

1.Favorite Business Book: The Millionaire Fastlane
2.Is there a CEO that you’re following or studying right now? Jason Lemkin Saastr
3.Favorite online tool: Slack and Trello as one tool
4.Do you get 8 hours of sleep each night? Yes 7.5 – 8.
5.If you wish your 20-year old self knew one thing, what would it be?
There is no secret formula to being an entrepreneur. You just have to jump in and risk it, do it. Stay focused on your goals.

Go ahead and listen to the episode for yourself. (It only takes ~15 minutes!)
Then read on to hear me break down the most important takeaway from the show.

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Fitness Brand Uses Targeted Automation To Explode Their Profits (Case Study)

Fitness Brand Uses Targeted Automation To Explode Their Profits (Case Study)

Are you looking to explode your profits by systemizing your business?

If you said “yes” then today’s blog post is for you because it highlights the exact process that rising fitness brand TRX used to increase their customer base utilizing a simple yet effective automation technique that you can model immediately in your business.

Don’t just take my word for it though, continue reading the entire blog post to discover exactly how TRX’s targeted automation secret can explode your business too, o.k.?

So What Is Targeted Automation And What Does It Mean To Your Business Anyway?

Targeted automation is a deliberate purpose-driven strategy that successful entrepreneurs use to systemize various aspects of their business by taking multi-step approaches and integrating them into modern technology so that human intervention is reduced, and productivity is increased.

If you’re the type of entrepreneur who wants to increase their productivity, and processes while eliminating man power, then it’s highly recommended that you integrate targeted automation processes into your  business whenever possible.

Here’s How TRX Uses Targeted Automation To Give Their Business The Winning Edge

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Beware Of These Deadly Scaling Mistakes

Beware Of These Deadly Scaling Mistakes

If you’ve ever thought about scaling your business, then the details that you’re about to receive in today’s blog post may be some of the most important details that I’ve ever shared with you…

Why? Because you’re going to discover some of the deadliest mistakes that hard-working, motivated entrepreneurial visionaries just like yourself have the propensity to make if they lack the right foundation knowledge when it comes to scaling.

With that being said, let’s get you equipped for massive scaling success by exposing these deadly scaling mistakes!

Avoid These Deadly Scaling Mistakes By Any Means Necessary

If you’re looking to scale your business, please be advised to take this information very seriously.

If you’re currently making any of these mistakes right now, remember that it’s never to late to regroup.

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How Much Are You Losing By Not Testing?

How Much Are You Losing By Not Testing?

“Test, test, test.”

We hear this saying all of the time, almost becoming annoying.

I’m here to tell you, I know of a little something that’s a it MORE annoying.

Ready? *drum roll*

Losing money by NOT testing.

One of my favorite quotes from David Ogilvy is:

“Never stop testing, and your advertising will never stop improving.”

Believe me I know it’s an extra step in your marketing funnel, but a very necessary one.

So let’s dive in what we SHOULD test and then I’ll go on to give some real examples of tests I’ve done.

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How To Tone And Shape Up Your Business Like Equinox Fitness (Case Study)

How To Tone And Shape Up Your Business Like Equinox Fitness (Case Study)

The health and fitness industry is a brutally competitive industry to compete in.

How do I know this?

From first-hand experience actually working in the fitness industry in Orange County, Ca over a decade ago.

Since then, I’ve seen all sorts of trends come and go… but the one thing that hasn’t changed in the fitness industry is the fact that there is generally always a premium customer that can be acquired if the fitness business is simply willing to position itself correctly, and actually deliver the premium experience  that the affluent customer actually wants and is willing to pay for.

The problem with most fitness chains (and non fitness chains) however is that they fail to position themselves correctly and generally miss out on the affluent customer that they’ve always wanted to attract in the first place.

The good news is that the Equinox Fitness brand “aka one of the most innovative brands of 2015” is different, and that’s why I’m going to highlight them in today’s powerful case study.

This way, you’ll be able to model exactly how their premium customer experience puts them head and shoulders above their competition so that you can be a rising star in your industry just like Equinox.

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5 Million Dollar Marketing KPI’s To Rapidly Increase Your Revenue

5 Million Dollar Marketing KPI’s To Rapidly Increase Your Revenue


Are you currently on track to hit the 6 or 7 figure mark in your online business this year?

Whether you are or you aren’t, the powerful information that you’re about to discover in this post has the potential to give your current digital business venture a serious boost… sooo be sure to read all the way.

So What’s A KPI And Why Is It So Important Anyway?

A KPI is a tool that allows serious marketers just like you to measure the effectiveness of their current online marketing campaigns.

Once you begin to implement and measure each KPI correctly, you’ll be able to make more profitable and strategical moves that will result in a more profitable and optimized overall marketing campaign.

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Coca-Cola’s Magic Formula For Marketing Success

Coca-Cola’s Magic Formula For Marketing Success


Have you ever enjoyed a cool refreshing Coca-Cola Classic soft drink?

Chances are you have because statistics reveal that Coca-Cola products now available in over 200 countries and averages 1.9 billion servings of its product a day.

With impressive numbers like that, it’s safe to say that:

A) Coca-Cola has developed an extremely loyal customer base that they’ve nurtured extremely well over the years…


B) Coca-Cola knows a thing or two about marketing and positioning their brand.

Want to know what’s even cooler?

By the time that you read and comment on today’s blog post, you’ll have a step-by-step system that you can model to build an incredible brand in your market place too!

With that in mind, let’s get started…

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PewDiePie’s New Economy Success Secrets

PewDiePie’s New Economy Success Secrets

Ever heard of Pewdiepie?

If not, then you should because this 25-year old swedish prodigy has figured out a strategy to have a blast every single day online, develop an army of raving fans (and haters), all while generating millions of dollars of revenue simply from sharing his passion of sarcasm mixed with playing video games!

On that note, if you’d like to discover how Pewdiepie cracked the new economy success code, then be sure to keep your eyes glued to every single word of this blog post, o.k.?

Breakin’ The Rules For Mega Success

To survive in the new economy, it’s mandatory that you let go of the old ways of doing things, and learn to think laterally!


Because in the new economy, creativity is KING!

With that in mind, if you’re willing to put your creative talents to good use by consciously connecting your creative efforts to your audience then it’s my opinion that you can literally succeed quicker and easier then ever before in past generations.

I’ll explain more in just a moment…

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Genius Business Idea For Recurring Revenue

Genius Business Idea For Recurring Revenue

Do you like to hear about creative business ideas?

I know I do, and that’s why I’m pleased to share with you one that I recently saw that I’m positive will really inspire you.

The specific quality that makes this idea so noteworthy is the fact that it takes a hungry market (that to my knowledge no one has ever found a solution to appease at this point) and provides the perfect solution to ease their pain at an affordable price point on a monthly basis.

Is this a genious idea?

I’d say so – but you’ll have to read today’s blog post to make your own decision for yourself…

…And when I say read the blog post, I mean read it from top to bottom, o.k.?

This way you’ll be able to digest every nutritious nugget of marketing knowledge and model it as you see fit.

On that note – let’s get started!

So What’s The Idea And What’s So Genious About It?

Good question my friend!

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