Once you’ve identified what is the biggest problem you can solve better then anyone else and that applies to your customer avatar (follow the steps outlined in Part 1 of this post here) – you are ready to move into validating your product idea with your target market.
Step #4: Create 5-10 Headlines and Outline The Offer For Your Lead Capture Landing Page
One of the most important steps in the entire product idea validation process is creating the copy for your actual lead capture landing page that you’ll be using to test the validity of your offer.
To help you streamline this process, you’ve officially been hooked up with your own personal landing page template: